A well-established coffee shop was about to open another cafe and took the opportunity to review their logo and branding. As the cafes are named after the original outlet’s location, I took my inspiration for the logo from the view of the canal that runs past the original shop. Several versions of the logo were created, including the monogram. Initially designed for small applications, it became a firm favourite with the client who applied it in various prominent places. Identity applied to the cafe’s interior, exterior and in-store collateral.

Fun fact: Taking care of confectionary in the cafe is pastry chef Tracy (Pui-Ting) Wong who you may know from Series 3 of Bake Off: The Professionals