The brief was to create a modern coffee shop brand for the client’s newly acquired premises in the peachy location right next to the canal. The only other steers were that it had to be warm, approachable and professional. Unsurprisingly, the location became the inspiration for the logo and was captured in an illustration in the logo’s ‘C’ mark. The identity was applied to the cafe’s exterior, interior and in-store collateral.

Fun fact: Taking care of confectionary in the cafe is pastry chef Tracy (Pui-Ting) Wong who you may know from Series 3 of Bake Off: The Professionals.