Christmas was fast approaching and the Doe & Fawn team wanted to mark the occasion with a festive release. They’d already lined up a great coffee. They now wanted the packaging to reflect its contents. They wanted their brand to be brought to life in a way it hadn’t been before so, in a break from their regular solid colour bags, I went for a fully illustrated approach resulting in the geometric deer design. This theme was applied full-bleed to the front and back of the bag for maximum impact. The swing tags were printed on raw card stock with a copper foil for some festive bling. They liked it so much they wanted a sequel the following year, shown here in green.