Interaction
Brand + website refresh
Brand and website refresh for a training consultancy looking to stand out from the crowd.
Services provided:
— Project management
— Brand positioning workshops*
— Logo refresh
— Brand development
— Website design + build (SqSp)
— Video editing
— Animation
— Illustration
— Copywriting**
— SEO**
*Chaired by Collins&Co
**Delivered by OvationMedia
Initially, Interaction briefed me to refresh their website. After a short conversation it was clear they wanted a brand refresh. Things quickly progressed from there with two brand positioning workshops to understand what was missing from their brand.
A set of worksheets facilitated a competitor analysis session. Every member of Interaction’s team contributed and came to the unanimous decision that their brand’s missing ingredient was… fun!
First up, the logo revision.
It was decided to drop the “Learning and Development” from the logo as everyone referred to them simply as Interaction. The addition of a spot of vivid yellow centred on the point at which the two arrowheads meet completed the new logo.
Together, these two interventions made for a more vibrant and impactful logo while highlighting what’s always been at the core of the brand — the belief in the power of people coming together: interaction.
Bringing the logo to life.
TOUCHLINES
The Touchlines are wandering and restless, giving the brand a dynamic sense of adventure.
TOUCHPOINTS
The Touchlines meet and contract to form the Touchpoints. A spot of colour expands from the point of contact.
LOCKUP
The tagline and logo combine to create the Lockup.
The brand elements are brought together in a mood board which acts as a look-and-feel point of reference for future applications.
The brand comes to life in the Home page hero video.
