Tumelo are a digital disruptor leveraging their proxy voting platform to allow pension holders to influence the behaviours and policies of the companies their pensions are invested in. I was asked to come up with some concepts to refresh their website and other digital comms with something memorable and engaging that would help them stand out in their sector. The team were very open to anything I felt could work for the brand so I gave them three options: a ‘safe’ photographic route; a contemporary illustrated route; and a wild card ‘cyan fantasy’ illustrated route. Happily they went with the latter.