Tumelo are a digital disruptor leveraging their proxy voting platform to allow pension holders to influence the behaviours and policies of the companies their pensions are invested in. I was asked to come up with some concepts to refresh the look and feel of their website and other digital comms — something memorable and engaging that would convey their offer, showcase their digital platform, and help them stand out in their sector. The team were very open to anything I felt could work for the brand so I gave them three options: a ‘safe’ photographic route; a contemporary illustrated route; and a wild card ‘cyan fantasy’ illustrated route. Happily they went with the latter.