Did you know that all these elements…

Did you know that all
these elements…

…can be
incorporated
into a strategy map?

…can be incorporated into a strategy map?

Strategy mapping employs the
tactics promoted by visual thinking
to maximise the speed and quality
of understanding. Click the link to
find out more about the power of

Strategy mapping employs the tactics promoted by visual
thinking to maximise the speed and quality of understanding.
Click the link to find out more about the power of

visualisation

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The business case

By visually mapping a strategy onto a single page, all its key features appear in our field of vision simultaneously. This does a lot of the brain’s heavy lifting when it comes to understanding any complex scenario, giving us an overview of the entire strategy and allowing us to start joining the dots without having to rely on recall — something our brains struggle with even after very little complexity has arisen.

This freed-up cognitive capacity inspires more innovative, systemic thinking which, in turn, gives rise to real progress and change. And therein lies the power of visualisation for business.

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process

How are strategy maps created?

It’s all about the process. In a nutshell, this is what it looks like:

1. Contact

The first call or meeting to discuss viability based on the broad parameters of the job, including scope, timeline, budget etc.

30–60 MINS

2. Immersion

A deep-dive session to analyse the brief in detail to gain a full understanding of the scope, goals and desired results, plus agree workflow, deliverables and timeline.

2–4 HOURS

3. Create

From initial creative concepts through to finished visual, this iterative process consists of design and review cycles until the work is finished. Timings differ significantly depending on complexity, illustration style, speed of feedback etc.

2–6 WEEKS

4. Launch

The timing of the launch is key to maximising the visual’s impact. If part of a wider campaign, consider how other events could distract from the visual’s rollout, and which could complement it.

Visualisation

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