Strategy maps
Struggling to get your people onboard with your strategy? Boost clarity and engagement with a strategy map.
The dictionary definition makes the basic case for using visualisation. Read on for a more in-depth rationale…
2 MINUTE READ
The business case
By visually mapping a strategy onto a single page, all its key features appear in our field of vision simultaneously. This does a lot of the brain’s heavy lifting when it comes to understanding any complex scenario, giving us an overview of the entire strategy and allowing us to start joining the dots without having to rely on recall — something our brains struggle with even after very little complexity has arisen.
This freed-up cognitive capacity inspires more innovative, systemic thinking which, in turn, gives rise to real progress and change. And therein lies the power of visualisation for business.
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process
How are strategy maps created?
It’s all about the process. In a nutshell, this is what it looks like:
1. Contact
The first call or meeting to discuss viability based on the broad parameters of the job, including scope, timeline, budget etc.
30–60 MINS
2. Immersion
A deep-dive session to analyse the brief in detail to gain a full understanding of the scope, goals and desired results, plus agree workflow, deliverables and timeline.
2–4 HOURS
3. Create
From initial creative concepts through to finished visual, this iterative process consists of design and review cycles until the work is finished. Timings differ significantly depending on complexity, illustration style, speed of feedback etc.
2–6 WEEKS
4. Launch
The timing of the launch is key to maximising the visual’s impact. If part of a wider campaign, consider how other events could distract from the visual’s rollout, and which could complement it.
